The Rider way

the rider way becomes a key player in the motorcycle accessory market

The Client

The Rider Way provides accessories to bikers that enable them to make the most of their time on the road. The client needed a refreshed web presence as a storefront for its e-commerce venture.

the challenge

I designed an updated modern-looking website with a mobile-friendly growth-driven design for The Rider Way’s eCommerce store. I integrated slideshows and videos with the site load speed remaining in the green zone.

I developed a 6-month marketing strategy focused on content marketing, email marketing, SEO, and paid advertising.

SERVICES

  • Conversion Rate Optimization
  • Email Marketing
  • Facebook / Instagram Ads
  • Copywriting
  • Website Redesign

sOLVING tHE pROBLEM

After just 6 months, I released the new-look website, achieved top page SEO results for various competitive keywords in the industry, launched and split-tested several cold traffic ads to reach a profitable ROAS, and increased AOV with complimentary products to its BlueTooth Intercom System.

key results

  • +241% Increased traffic from the previous 6 months
  • +$14.11 Increase in AOV
  • 4.88% ROAS

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