The Rider way

Riding to Profit: Higher ROAS, More Traffic & Bigger Orders for The RiderWay

The Client

The Rider Way provides accessories to bikers that enable them to make the most of their time on the road. The client needed a refreshed web presence as a storefront for its e-commerce venture.

the challenge

I designed an updated modern-looking website with a mobile-friendly growth-driven design for The Rider Way’s eCommerce store. I integrated slideshows and videos with the site load speed remaining in the green zone.

I developed a 6-month marketing strategy focused on content marketing, email marketing, SEO, and paid advertising.

SERVICES

  • Conversion Rate Optimization
  • Email Marketing
  • Facebook / Instagram Ads
  • Copywriting
  • Website Redesign

sOLVING tHE pROBLEM

After just 6 months, I released the new-look website, achieved top page SEO results for various competitive keywords in the industry, launched and split-tested several cold traffic ads to reach a profitable ROAS, and increased AOV with complimentary products to its BlueTooth Intercom System.

key results

  • +241% Increased traffic from the previous 6 months
  • +$14.11 Increase in AOV
  • 4.88% ROAS

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